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Low-Budget, Real-World Nonprofit Marketing: Picking the Right Strategies and Telling the Right Stories
Date: February 3, 2010Time: 9:00 am - 12:00 pm325 Michigan Street
Toledo, OH 43604 Driving Directions:
Parking Information: The library opens for the general public at the following times:
Monday: 12:00pm
Tuesday: 12:00pm
Wednesday: 9:00am
Thursday: 9:00am
Friday: 9:00am
Please park in the parking garage below the library accessible from Adams Street. You will be able to enter the library through the garage entrance early for workshop registration. All other entrances will open at 9am or 12pm respectively. Your parking will be validated only if you park in the library garage.
Course Description:
In today's world of message overload, there is a bewildering array of options for marketing your nonprofit, especially online. In this interactive session, you'll learn how to make the right low budget (but impactful) marketing decisions for your organization, bringing order to the chaos. During the second part of the session, you'll learn how to tell your organization's best stories using three different inspirational plot lines, and how to use those stories in all aspects of marketing.
About the Presenter:
Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and EcoScribe Communications, and the author of "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause" (available May 2010, Jossey-Bass).
Through training, coaching and consulting, she helps small nonprofits and communications departments make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes a leading blog on nonprofit communications at Nonprofit Marketing Guide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country and through Duke University's certificate program in nonprofit management. More than 2,000 nonprofits in 50 states, across Canada, and in more than two dozen countries have participated in Kivi's webinars.