Cracking the Code: Media Relations

Course Description:
Effective advocacy not only includes working with elected officials, but also involves strategic interaction with the media and the public.  This session is broken down into two sections.  The first half of the training will focus on the tricks of the trade for effective media relations, including understanding the different types of media outlets, developing effective letters to the editor campaigns, and techniques for pitching local and statewide media to help gain increased coverage for your organization and its advocacy priorities.  During the second half, we will discuss the use of social media and how to effectively use such mediums for advocacy with legislators, the media and the public.

About the Presenter:
Lisa Sommer is the Public Relations Manager for Michigan Nonprofit Association (MNA).  After working for a brand consulting firm in Atlanta, GA, Lisa moved back to her home state to pursue her dream to work in the nonprofit sector and has been with MNA since 2006.  In her role, Lisa communicates with the media, policymakers and public to promote understanding and awareness of the nonprofit sector, volunteerism, civic engagement, and MNA as the voice for the nonprofit sector.  Lisa graduated from Central Michigan University with a Bachelor's degree in Integrative Public Relations and a minor in Public Affairs and Dance.  Currently, Lisa is a member of the Public Relations Society of America (PRSA) and she serves as the advisor of the Clinton County Youth Action Committee (YAC) and secretary/treasurer for CMU's Volunteer Center Alumni Board.