Wake Up Your Brand!

Course Description:
This hands-on session is designed specifically for small and mid-sized social service nonprofit organizations. Facing increased pressures from all sides, it is more important than ever for organizations to distinguish themselves and to have a compelling message that appeals to

members and donors. This seminar will help you to:

• Understand what branding is all about
• Learn how to review your brand
• Differentiate your organization from ones with similar missions
• Tell your organization's story to appeal to donors
• Use images effectively to attract attention and convey your message

 You will also learn:

• The elements of an effective organizational name
• The role that logos and icons play
• How effective taglines can help your organization

 You will see examples of branding campaigns, participate in a hands-on activity to clarify your organization's brand, and get to "Ask the Expert" your branding questions.

About the Presenter:
Howard Adam Levy has helped countless organizations launch new branding programs, gain visibility, increase membership, promote fundraising events and increase donations. His firm specializes in integrated campaigns that leverage the best of strategy, message and design through print and online media; his award-winning designs include branding programs, promotional campaigns for fundraising events and publications. Howard is also deeply engaged in the nonprofit community as co-producer of Advice-Link events for nonprofits, as the Marketing Chair for Governance Matters, and Steering Committee for Hazon. His blog, Nonprofit Wake Up Call, addresses critical issues facing nonprofits.