Finding and Approaching Individual Donors

Course Description:
In this pertinent workshop for mid-level development staff and board members, we'll talk about one of the most important aspects of keeping your organization's mission alive: finding and approaching individual donors.  We'll discuss how to find individual gift prospects in your own organization and the community, what makes a good prospect and how to find information about them.  Cultivating prospects so they are ready to be asked and asking for gifts so prospects will say "yes" will also be covered.

About the Presenter:
Suzanne Seiter, CFRE, has more than 20 years of experience in creating integrated development and marketing programs for new organizations and for established organizations moving in new directions.  She has developed and led capital campaigns, annual giving and membership programs, major gift fundraising, foundation and corporate initiatives for the National Constitution Center, the Free Library of Philadelphia Foundation, Crozer Chester Medical Center and Penn State's Great Valley Campus. 

As the Mellon Financial Vice President for Development at the new National Constitution Center, Sue raised $36 million in four years to complete the $185 million building and endowment campaign and to inaugurate its first annual support programs.  As Vice President for Communications and Marketing at the Free Library Foundation, Sue was part of the team that raised $39 million to renovate 45 branch libraries and led efforts to raise $5 million annually.  Sue also served as Director of Development at Crozer Chester Medical Center and began her fundraising career as Director of University Relations at the new Penn State Great Valley Campus.

A graduate of The George Washington University, Sue has been a Certified Fund Raising Executive since 1994.  She currently serves as Treasurer of the Association of Fundraising Professionals of Southwest Florida and on the Board of Directors of the new Miracle League of Manasota.